Marketing Campaign for a Small Business Essay - 2397 Words

Marketing Campaign for a Small Business In this project I am going to produce a marketing campaign for a small retail business. The business, which I am going to make, will have competitors in the local area. Before I am going to open my business, I will have to decide on a few main things. E.g. which products I am going to sell, the prices at which the products are going to be sold, where my business is going to be located and how I am going to promote my shop and the products. For my marketing Campaign Plan, I am going to develop a small supermarket, which will be called Shoprite. I want to keep the supermarket as small as possible and the products at the best standard. The†¦show more content†¦BUSINESS OBJECTIVES In this task I am going to look at the businesses overall aims and objectives. First of all I am going to explain the difference between an aim and an objective. An aim is the overall goal of a business or the main thing the business wants to achieve in the long term. An objective is what a business must do in that term to achieve its aims. For example, it may have the objective of cutting its costs by 5% in order to achieve its aim of surviving a difficult patch. There are five basic aims businesses could follow. For each of the five aims listed below, I am going give two objectives. AIMS ==== OBJECTIVES ---------- Survival Match competitors on price and quality, Break even. Growth Increase product range, Increase the number of employees. Maximising Profit Carry out market research, Carry out advertising to maximise sales. Social Responsibility Sponsor an organisation in the local community, Provide a safe and constant service. Prestige Carry out advertising to maximise sales, Improve quality of customer service. In my case, I am only going to use two of the aims that are listed above. 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